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AHP Privacy Policy

Avent Herbal Products collects and protects your personal information to deliver services, process orders, and communicate with you in compliance with privacy laws.

Last updated: 2025-04-04

Introduction

This Privacy Policy (“Policy”) applies to Avent Herbal Products (“AHP,” “we,” “us,” or “our”) and its subsidiaries and affiliated entities worldwide that reference or rely upon this Privacy Policy. It governs all information we collect through our online properties and mobile applications (the “Sites”) where this Privacy Policy is posted. Some AHP websites may also provide region specific privacy notices that include additional information to comply with local regulations.

This Privacy Policy also applies to information collected through offline interactions. Unless otherwise stated, it does not govern an AHP Independent Distributor’s (“Distributor” or “AHP Agent”) collection or use of information obtained directly from you or from sources other than AHP, except where that data is shared with and retained by AHP.

The purpose of this Privacy Policy is to inform you about the types of information we collect, how we use it, with whom we share it, the choices available to you, your rights to access and correct your information, and the security measures we use to protect your data.

Information We Collect

AHP collects data to improve our products, services, and customer experience. This includes information from your interactions with our website and products, as well as personalised communications based on your interests.

1. Information You Provide

We collect personal data when you:

  • Register an account or purchase herbal products;
  • Download digital resources or subscribe to newsletters; or
  • Take part in forums, community discussions, surveys, promotions, or contests.

2. Information from Product and Service Usage

Your interactions with our products and services may result in the collection of:

  • Device Information: Hardware model, operating system version, unique device identifiers, and IP address.
  • Location Data: General location information, where enabled, for service optimisation.
  • Usage Data: Settings, configurations, product usage patterns, error reports, and crash logs.

We may also process business contact details from partners, suppliers, and customers. Where required, organisations will notify and obtain consent from their personnel and authorised users.

Categories of Data Collected

  • Personal and Contact Information: Name, email, postal address, phone number, and user ID.
  • Credentials: Passwords, authentication details, and security hints.
  • Demographic Data: Age, gender, country, and language preferences.
  • Payment Data: Shipping details and purchase records (excluding stored credit card or banking details).
  • Usage Data: Product interaction details, device and browser information, and system performance reports.
  • Support Data: Customer service interactions, troubleshooting details, and purchase history.
  • Interests and Preferences: Wellness routines and frequently used herbal remedies.

Customer Accounts (Guest and AHP ID)

  • Guest Users: Provide limited details such as name, email, and shipping address.
  • AHP Account Holders: Provide additional details for enhanced personalisation and purchase history.
  • Social Logins: If you use a third-party service (Google, Facebook, Apple), we process the personal data shared with us.

Location Data

Collected for service enhancements, language preferences, and compliance requirements.

Content Collection

Includes customer communications, product reviews, and support messages. We may also seek feedback on your product satisfaction.

Communication Monitoring

Phone conversations and live chat sessions with our representatives may be recorded for quality assurance and compliance.

Participant Data

We collect data when you sign up for:

  • Trial Herbal Remedy Samples: Testing new products before market release.
  • Interviews and Research: Customer insights to improve our formulations.
  • Surveys: Gathering feedback to enhance your experience.

Examples of research data collected include contact details (name, email, phone number), product preferences and participation details, feedback, recorded sessions, diagnostic reports, and shipment details for trial samples.

Data collected through these programmes is used to fulfil our agreements with participants. With your consent, you may be invited to future trials, interviews, or research activities.

Device and Site Usage Information

We automatically collect data about your device and website interactions, including:

  • IP address, browser type, and Internet Service Provider (ISP);
  • Referring and exit pages, and operating system details; and
  • Date and time stamps, and user activity (clicks, taps, swipes, mouse movements).

We use standard internet technologies such as cookies, web beacons, and session replay or screen capture. We may also collect precise geolocation data via GPS, cell towers, or WiFi signals, which you can disable in your device settings.

Third Party Information

We may receive additional data from public records, commercially available sources, and other third parties. Distributors may share personal information such as your name, contact details, payment data, and wellness-related data (e.g., height, weight, BMI) with AHP. If you log in via a third party service (Facebook, Google, X/Twitter), relevant data may be collected and processed as described in this Privacy Policy.

By providing personal data, you confirm that you have obtained consent if you are sharing the details of another individual.

How We Use Your Information

AHP uses the information we collect to:

  • Provide the products, services, and support you request;
  • Process transactions and fulfil orders;
  • Communicate account or transaction details, Privacy Policy updates, and responses to your enquiries;
  • Understand your preferences to offer personalised content and promotions;
  • Improve our products, services, and business operations;
  • Ensure compliance with company policies and legal obligations; and
  • Support Distributor operations, including commission tracking and reporting.

We may retain your information for business purposes, legal compliance, dispute resolution, and enforcement of our agreements.

Information Sharing

  • Affiliates and Business Partners: We may share your information with affiliated companies and selected business partners to provide offers, advertisements, and other relevant materials.
  • Vendors and Service Providers: We may share your information with service providers who assist with order fulfilment, payment processing, marketing, customer service, and business analytics. These providers must handle your data according to our instructions and may not use it for any other purpose.
  • Independent Distributors: If you are a Distributor, Preferred Member, or Customer, we may share your information with other Distributors, particularly within Lineage Reports that track sales, rank, and performance metrics. These reports are provided strictly for business support and development.
  • Legal and Compliance Obligations: We may disclose your information where required by law, to protect our rights or safety, to investigate fraud, or to comply with regulatory requests.
  • Business Transactions: In the event of a merger, acquisition, or asset transfer, your data may be included as part of the transaction.
  • Consent-Based Sharing: Beyond the circumstances above, we may share your information when you give us your explicit consent.

Communication Preferences

We may contact you by email, postal mail, phone, text message, or other means to provide product and service information or updates about your business (if you are a Distributor). You can manage your communication preferences by emailing privacy@aventherbalproducts.co.za or by calling (011) 943-1136.

Data Security

We take reasonable steps to safeguard your information. However, no method of data transmission is entirely secure, and while we implement protective measures, we cannot guarantee absolute security.

Access and Correction

You may access and update certain personal information through our Sites. On request, we will confirm whether we process your data and allow necessary corrections or deletions, unless restricted by law or legitimate business needs. To submit a request, please contact us using the details below.

International Data Transfers

Our Sites are headquartered in South Africa. If you access them from another country, your data may be transferred to and processed in South Africa in compliance with applicable laws. By using our Sites, you consent to these transfers.

Children’s Privacy

We do not knowingly collect or store information about individuals under 18 years of age. If we become aware that such information has been collected through our Sites, we will take immediate steps to delete it. If you are a parent or legal guardian of a child under 18 who has registered for an account or service, please contact us at privacy@aventherbalproducts.co.za to request account termination and data deletion, and we will take appropriate action.

Your Rights and Choices

As a data subject, you may have the following rights regarding your personal data:

  • Right of Access: Request an explanation of the personal data we collect about you and how it is used, and request a copy of the data we hold.
  • Right to Rectification: Request corrections or updates where information we hold is inaccurate or incomplete.
  • Right to Deletion: Request the permanent deletion of your personal data, subject to any data we are required to retain by law.
  • Right to Object: Object to the processing of your personal data based on legitimate interests or for direct marketing. Except for direct marketing, we may continue processing where legally permissible. You may also request that decisions concerning you are not made solely through automated processing.
  • Right to Restriction of Processing: Request that we limit processing where you believe the data is inaccurate, the processing is unlawful, or you require the data for legal claims, defence, or establishment.
  • Right to Data Portability: Request that we transfer (port) the personal data you have provided, where processing is based on your consent or a contract and is carried out by automated means.
  • Right to File a Complaint: Lodge a complaint with the relevant supervisory authority if you believe your data protection rights have been violated.

How to Exercise Your Rights and Make Enquiries

Access and Deletion Requests

For requests related to accessing or deleting your personal data, please visit the AHP Privacy Portal.

Marketing Preferences

To opt out of marketing emails, you may:

  • Click the “unsubscribe” link in any marketing email you receive;
  • Visit our Preference Center to manage your email settings; or
  • Log into your AHP account and go to Email Preferences.

General Enquiries

For any other privacy related enquiries, contact us via:

  • Email: privacy@aventherbalproducts.co.za
  • Phone: +27 11 943-1136
  • Postal Mail: AHP Privacy Team, Avent Herbal Products, 18 Von Wielligh Street, Marshalltown, Johannesburg, 2001

We are committed to responding to your requests and enquiries promptly and in compliance with applicable data protection regulations, including the Protection of Personal Information Act (POPIA).

South African Residents

You may also contact the Information Regulator:

The Information Regulator (South Africa) 33 Hoofd Street, Forum III, 3rd Floor, Braampark P.O. Box 31533, Braamfontein, Johannesburg, 2017 Complaints email: complaints.IR@justice.gov.za

Modifications to This Privacy Policy

This Privacy Policy was last updated on 2025-04-04. AHP reserves the right to modify it at any time. Changes will be communicated via this page, and your continued use of the Sites constitutes acceptance of the revised Privacy Policy.

For general inquiries, contact us at: